![]() "A flat, thick, weird-tasting soda you'll only find in Jersey: 'This is our crack' ". ![]() ^ a b c d e f g h i j k Rowan, Tommy (September 15, 2017)."This N.J.-made drink tastes like flat Coke and we can't get enough of it". ^ a b c d e f Hoover, Amanda (August 28, 2017)."What's the deal with South Jersey's BOOST! beverage?". List of regional beverages of the United States.Dean and Nicole Greco produced a documentary short film about the beverage titled "Bottled Up: The Legend of Boost!" which was shown at film festivals in Atlantic City and Cape May. The company's president Daniel McDonough purchased a vintage Ford Model A as a symbolic item for the celebration. In 2013, Boost! marked its 100th anniversary. In 1997, the name of the company was officially changed from the Drink-Atoast Company to the Boost! Company. Mead Johnson paid a $350,000 settlement in 1996 and stopped selling their products in South Jersey. Boost! was granted a temporary restraining order against food and drink company Mead Johnson in the 1990s, claiming it had infringed on their local trademarks. In 1985, the drink's name was changed to Boost! with the company's president, Charles Dugan saying that it was a "more energetic, marketable name". Drink-Atoast subsequently acquired the trademarks and formulas. Tak-Aboost unsuccessfully sued Drink-Atoast over formulas and became bankrupt in 1957. One faction broke away and established the Drink-Atoast Company, which sold a similar product. After the death of Faunce in 1949, family members could not agree on the way the company was handled. ĭuring World War II, it was shipped to military personnel. The drink was initially branded in advertisements as a "health drink" that was capable of giving athletes "endurance and last minute strength", and was believed to overcome anesthetic and calm nausea. Tak-Aboost could be dispensed as a type of non-carbonated soda, mixed with seltzer water or served as a milkshake when combined with milk. The drink was registered as a trademark in 1913 and the Boost! Company was formed on May 15, 1915. Boost! was created around 1910 by Benjamin Rice Faunce and was originally known as Tak-Aboost.
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